Brands Leading Regeneration at Expo West
It felt great to be back at Natural Products Expo West and see people out and about again! With so many of our member brands exhibiting or attending, we had our entire team there to support our members and meet many of them face-to-face for the first time.
Here is some of what we experienced from the show floor.
We now have over 1,000 Land to Market verified regenerative products in the marketplace. We spotted many of them at the show as well, touting the Land to Market seal.
In addition to the exhibition booths from the brands we work with, our team had a few speaking engagements, including one with Land to Market’s Chief Commercial Officer, Chris Kerston, as well as some of our members. Gina Asoudegan from Applegate and Zachary Angelini of Timberland shared a collaboration success story on regenerative sourcing and how food and fashion can work together to support farmers by sourcing raw ingredients (like beef and leather) from the same verified regenerative farms.
Do you know what Land to Market does? You may have seen our seal on products in the marketplace (like Alexandre Family Farm A2 OrganicMilk, or EPIC beef bars,) but we’re so much more than just a higher attribute labeling program.
Land to Market is helping combat climate change by helping heal the planet’s grasslands using livestock. The gold standard of regenerative, Land to Market connects farmers who are managing their land to improve land health, and are verified regenerating, with brands that are looking to source verified regenerative raw materials, like meat, dairy, leather, wool, hemp, and wine.
We are primarily a supply platform. Land to Market provides its’ members with support in connecting with our existing suppliers already verified through EOV™ that are demonstrating positive environmental outcomes. Additionally, we work to create bespoke solutions for integrating brands’ current supply sources and supply chain partners for a more seamless supply chain.
If you are from a brand or farm in the natural products industry that is interested in starting your regenerative journey with Land to Market, contact us here to learn more.