How Land to Market Accelerates Regenerative Agriculture

Supply

We take a unique, customized approach to onboarding supply for brands:

• We provide our members support in connecting with our existing suppliers already verified through EOV™ that are demonstrating positive environmental outcomes.
• Additionally, we work to create bespoke solutions for integrating their current supply sources and supply chain partners for a more seamless supply chain.

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Science

We work with brands to take the impact data and make it relevant to their needs. Oftentimes this involves setting and meeting aggressive Corporate Social Responsibility (CSR) goals in regards to environmental impact. Both insetting and offsetting strategies are used to accomplish those goals. EOV™ has a role to be played in both of these strategies through providing data from “Scope 3,” “Tier 4” or “raw material sourcing” (in other words a farm product) that allows them to not take the standardized negative impact values that sustainability material indices provide. If they want to further offset or mitigate against negative impact from processing, transportation, etc. they can buy offset credits, which could be baked by EOV™ data, or in the near future our own version of bundled Ecological Outcome Unit (EOUs) credits that are currently in development.

Beyond CSR goals, these brands are often leaders in working to comply with emerging Environmental, Social, and Corporate Governance (ESG) regulations and are setting a new special category of impact goals called Science Based Targets. And the most progressive brands realize that in a true-cost-accounting future, they will need to be able to provide a suite of environmental impact metrics that go beyond just carbon - it will need to include soil, health, water data, and biodiversity metrics. EOV™ is currently the only protocol in the world right now that can deliver on that wider array of needs.

Additionally, we provide assets and learning opportunities within the brand to help their broader teams understand the power that their purchasing has to incentivize good stewardship.

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Storytelling

Storytelling is critical for aligning with both internal and external stakeholders on shared values. We work with each brand to explain what regenerative agriculture is and why it matters. We do that through building compelling narrative arcs that fit their specific use-case and brand archetype.

Bringing empirical data in to the conversation unleashes a food democracy the likes of which the world has never seen before. When considering the environmental impact of day-to-day purchases, shoppers currently rely on assumptions, hearsay, or best guesses. Today’s consumers desperately want to be included in solving the world’s biggest issues like climate change, natural disasters and water insecurity.

This authentic and expressive content tells the story of regeneration, a story of inclusion and hope. These throughlines can easily transition into talking about family-farming, rural-revival, and a myriad of social empowerment stories. As our global network burgeons there is an endless runway of new stories to tell.

We work with brands to identify who we are going to be communicating with. The stakeholders can be a mixture of both internal and external stakeholders: