Boulder, CO (November 10, 2021) -- Land to Market, the world’s first verified sourcing solution for regenerative agriculture, is pleased to welcome Charlotte, North Carolina-based, The Good Kitchen, home meal delivery service as a new member of Land to Market. As part of the partnership, The Good Kitchen will incorporate Land to Market-verified regenerative ingredients into their healthy meals. Products with the Land to Market seal are sourced from farms and ranches showing positive environmental outcomes.
Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem -- soil, water, air and animals.
The Good Kitchen meals can be purchased online at www.thegoodkitchen.com, as well as Amazon.com and Walmart.com. Meals are fully cooked and shipped directly to home or work, ready to heat-and-eat.
“Regenerative agriculture repairs the damage that humans have done to the Earth and makes things better,” said Chris Kerston, co-leader of Land to Market. “By choosing ingredients with Land to Market’s verified regenerative seal, The Good Kitchen is helping lead a movement to support the regenerative farmers and ranchers who are doing right by the planet.”
Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome VerificationTM (EOV), a scientific protocol that measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOV was developed by the nonprofit Savory Institute, together with Michigan State University, Texas A&M, Ovis 21, The Nature Conservancy and others.
“We've been fortunate enough to attend several events with the Savory Institute as they developed their Land to Market program,” said Amber Lewis, founder and CEO of The Good Kitchen. “We are excited to be joining into this amazing program and network of farmers and brands to continue the importance of grazing animals to revitalize our land.”
As farmers and ranchers implement practices that regenerate their land, EOV measures the environmental impact and provides feedback for continuous improvement. As more land is regenerated, more vegetation is grown and more CO2 is removed from the atmosphere — helping to reduce temperature shifts caused by rising carbon in the atmosphere. In this way, regenerative agriculture has a critical role to play in addressing climate change.
With the Land to Market seal, consumers can have confidence that the materials in the products they purchase have been scientifically proven to heal the earth.
About Land to Market
A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. A program of the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. To see the full list of Land to Market members, visit https://landtomarket.com.
About The Good Kitchen
Born out of Founder Amber Lewis’ own life experiences, The Good Kitchen has made it easy to heat-and-eat delicious, high quality, prepared meals that can be delivered wherever and whenever you want them - peace of mind included. We make sure our farmers and producers meet the highest ethical and sustainability standards. From there, we artfully craft all of the ingredients into delicious, chef-driven meals that are as tasty as they are healthy. All you have to do is heat, eat and enjoy. Learn more at https://www.thegoodkitchen.com.
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