Storytelling

Types of storytelling to consider for your own regenerative journey. We find that storytelling via video is most compelling. That could be a full on mini documentary style video, a simple “talking head” style video or even just non-professionally shot video footage from your phone or camera showing healthy, thriving ecosystems that are teaming with life. No matter you format, below are some storytelling foundations to start from that we find can be persuasive and effective.
‍

• Problem + solution
• How it started + how it’s going (before and after)
• Fence line comparison
• This, not that (show regenerative vs conventional farming or production)
• Why land health matters
• Changing the way we do business
• Business as a force for good
• How we’re improving environmental health (listing out all the environmental programs you participate in or support, like Land to Market)
• Showing “land-to-market” - entire supply chain
• Show the regenerative land the product came from, the middle processing (wool being processed,) and then the final, market facing product with the Land to Market seal on it
• Anecdotal evidence showing the overall improvement of environmental health like biodiversity, wildlife habitat and community dynamics
• Feedback loop - farmers being equipped to make better decisions