Leading up to Earth Day 2021, and in partnership with the Savory Institute's Land to Market program, Timberland launches a new, eco-conscious collection of hikers. Made using "Regenerative Leather", the new Greenstride™ Solar Wave EK+ Collection helps the brand work toward its vision for Timberland® products to have a net positive impact on Nature by 2030.
The Greenstride™ Solar Wave EK+ Collection (in Mid, High and Low Fabric styles) is packed with eco-conscious materials from heel to toe. In addition to Regenerative Leather in the uppers, GreenStride™ soles are made of 75% renewable materials. A combination of sugar cane and natural rubber from trees provides natural comfort for a full day of adventure, in the city and beyond. These new offerings are Earthkeepers® Edition styles, marked with an EK+ to reflect Timberland’s pinnacle eco-innovations in terms of both materials and methods of make.
The Greenstride™ Solar Wave EK+ Collection joins several styles now featuring Regenerative Leather, working toward Timberland’s goal for 100% of its natural materials be sourced from regenerative agriculture. Regenerative practices mimic nature, enabling the land to pull carbon out of the atmosphere (where it’s not wanted) and efficiently store it in the ground, rebuilding the structure of the soil and leading to healthy, hydrated, fertile ground – and ultimately, net positive impacts for the land and the farmers.
The Timberland PRO line for the skilled trades will introduce its first Regenerative Leather boot this summer, the Gridworks EK+.
“As Earth Day approaches, we are striving toward a greener and more equitable future with the launch of the Greenstride™ Solar Wave EK+ Collection,” said Drieke Leenknegt, global vice president of marketing for Timberland. “The use of innovative eco-materials like Regenerative Leather represents important progress as we pursue our 2030 vision for Timberland® products to have a net positive impact on Nature.”
The Greenstride™ Solar Wave EK+ Collection launches April 15th at Timberland® specialty stores, wholesale accounts and on timberland.com. For more information about Timberland’s commitment to better product, stronger communities and a greener world, visit the brand’s responsibility site.
About Land to Market
A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution for meat, dairy, wool & leather. The program’s Ecological Outcome Verification (EOV) seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. Born within the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. Learn more at landtomarket.com.
About Timberland
Timberland is a global outdoor work and lifestyle brand that’s on a mission to equip and inspire a new generation to step outside and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025, and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission to step outside, work together and move the world forward, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
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