STRATHAM, NH - May 28, 2020 - Global outdoor lifestyle brand Timberland today announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.
Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and apparel industry.
The fashion industry has a significant impact on greenhouse gas emissions, and we believe it’s all of our responsibility to be a part of the solution. Regenerative agriculture presents a powerful opportunity to go beyond simply minimizing our impact, to actually create value and have a net positive effect for the land and the farmers. Timberland is incredibly excited to be partnering with The Savory Institute to drive real and meaningful change.
Colleen Vien
Timberland Director of Sustainability
Ranchersand farmers who use regenerative grazing practices manage their cattle in a waythat mimics the natural movement of herd animals. This grazing allows for morerest and re-growth of grasses, leading to better food for livestock andhealthier soil, as these grasses pull carbon out of the atmosphere and store itin the ground. These practices also support biodiversity, and make the landmore productive with greater resilience to both drought and heavy rain.
As a charitable supporter of TheSavory Institute and a member of its “Land to Market Frontier Founder”corporate advisory program, Timberland will co-fund the Institute’s EcologicalOutcome Verification(EOV) process on all Thousand Hills Lifetime Grazed ranches. The EOV process measures the tangibleregenerative benefits occurring on the land, while also providing valuable databack to farmers to improve their practices.
https://www.youtube.com/watch?v=BkOb9Q2hXYE
Watch this short documentary to see Thousand Hills Lifetime Grazed, the Savory Hub in Minnesota, who is supplying Timberland with hides from their regenerative producer network.
“The regenerative movement haslargely been focused on the food industry to date, but we at Savory Institutebelieve there is an opportunity to simultaneously synergize with the apparelindustry and open up unparalleled successes for the planet,” said ChrisKerston, Chief Commercial Officer for the Land to Market program at Savory.
“Additionally, cultivating amore complete utilization of the materials coming off regenerative farmscreates mutually beneficial opportunities for the farmer, for the brand, andfor the consumer. We are thrilled to be partnering with Timberland, a provenleader in this space, on their initiative to bring leather products raised onverified regenerative landscapes to the masses.”
In Fall 2020, Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Savory's Minnesota Hub, Thousand Hills Lifetime Grazed.
Timberland has long been ahead of thecurve with its commitment to responsible design – beginning with the launch ofits iconic Earthkeepers® boot in 2007 which was made with recycledPET, recycled rubber, and leather from tanneries rated gold by the LeatherWorking Group for best environmental practices. Timberland also made a landmark commitment in 2019 to plant 50 million treesover the next five years, in pursuit of a greener future. For more informationabout Timberland’s commitment to better product, stronger communities and agreener world, visit the brand’s responsibility site.
About Timberland
Foundedin 1973, Timberland is a global outdoor lifestyle brandbased in Stratham, New Hampshire, with international headquarters inSwitzerland and Hong Kong. Best known for its original yellow boot designed forthe harsh elements of New England, Timberland today offers a full range offootwear, apparel and accessories for people who value purposeful style andshare the brand’s passion for enjoying – and protecting – nature.
At the heart ofthe Timberland® brand is thecore belief that a greener future is a better future.This comes to lifethrough a decades-long commitment tomake products responsibly, protect theoutdoors, and strengthen communities around the world. To share in Timberland’smission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us@timberland. Timberland is a VFCorporation brand.
About Savory Institute
The Savory Institute, a U.S. 501(c)(3) charitable organization, facilitates large-scale regeneration of the world’s grasslands through Holistic Management. Together with Savory’s global network of Hubs, the Savory Institute equips farmers and ranchers around the world with education, training, and implementation support to achieve success within their cultural and ecological contexts. Savory Institute also removes barriers and creates enhanced conditions for large-scale progress by informing policy, engaging the marketplace, and increasing public awareness. Savory’s long-term goal is to positively influence the management of 1 billion hectares of grasslands by 2025, thereby contributing to global climate-, water- and food-security. To learn more, visit www.savory.global.
About Thousand Hills Lifetime Grazed
Founded in 2003, Thousand Hills works with 50 family farms across the U.S. to raise Lifetime Grazed Grass Fed Beef with regenerative agriculture practices. To date, 600,000 acres have been transitioned to regenerative practices to support biological diversity, natural resources, native wildlife habitat and soil fertility. Regional, decentralized processing builds a resilient supply chain for customers while invigorating rural economies. A leader in the industry, Thousand Hills produces the #1 fresh protein product nationally in the natural channel. Mission: Nourishing soil, plants, cattle and people by grazing cattle for their lifetime. Learn more at: www.lifetimegrazed.com
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