Land to Market Member News:
FOR IMMEDIATE RELEASE
Range Revolution Commits to the Regenerative Agriculture Movement with Land to Market,
Launches Verified Regenerative Leather Handbag Collection at NY NOW
As part of a commitment to address climate change and heal the planet, Range Revolution’s debut collection offers luxury leather handbags and luggage staples expertly crafted using 100% traceable American cattle hides, coming from verifiably regenerative ranches. The collection will debut at NY NOW, the largest home and gift wholesale trade show hosted at the Javits Center in NYC.
Bend, OR. February 7, 2023 -- Range Revolution today announced its regeneratively-sourced Land to Market Verified handbag collection made its debut at NY NOW, the premier wholesale trade show occurring February 5th through February 8th at the Javits Center in NYC. Range Revolution, nominated a Sustainable Design award finalist at NY NOW, has developed a unique traceable leather supply chain, sourcing hides directly from partner ranches in the USA. These partner ranches monitor their lands using Savory Institute’s Ecological Outcome Verification™ (EOV™) , showing empirical improvements to the ecological health of lands managed holistically with cattle. Range Revolution’s regeneratively sourced hides are vegetable tanned in the USA and crafted into luxury heirloom handbags and luggage staples.
“How we produce our food and our fibers lies at the heart of our most critical environmental issues. In regenerative agriculture, the holistic management of cattle is a key tool for increasing soil health & biodiversity, increasing water holding capacity and sequestering more carbon on rangelands,” said founder Cate Havstad-Casad. “We believe that revolutions can be beautiful, design can be a force for good, and business in support of biodiversity and circularity are the future. The future of fashion must include traceability of leathers so we can be sure the products we build are not degenerating our earth. That is our promise; timeless designs, traceable, transparent, verifiably regenerative supply chains,” continued Havstad-Casad.
Range Revolution provides retailers and brand collaborators a turn-key solution to introduce regeneratively sourced leather goods in their collections. All Range Revolution products are Land to Market verified and are available for wholesale orders now.
Over 1,000 products have earned the Land to Market verification seal, which means they came from land that’s verified regenerative, improving environmental health. Currently, Land to Market and its 80+ brand members are positively impacting over 3.5 million acres around the world.
“Not all leather is the same. Range Revolution is bringing visibility into why buying regeneratively matters, making people think about where products, like leather luggage, come from and what impact it has on the planet,” said Chris Kerston, CO-CEO of Land to Market. “We expect to continue seeing big things from this brand as Cate and team work with even larger brands to do business differently – encouraging more fashion brands to look further back into their supply chains to know where all their raw materials are coming from and what impact they have on the environment,” continued Kerston.
Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome VerificationTM (EOV), a scientific protocol that measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOV was developed by the nonprofit Savory Institute, together with Michigan State University, Texas A&M, Ovis 21, The Nature Conservancy and others. As farmers and ranchers implement practices that regenerate their land, EOV measures the environmental impact and provides feedback for continuous improvement. As more land is regenerated, more vegetation is grown and more CO2 is removed from the atmosphere — helping to reduce temperature shifts caused by rising carbon in the atmosphere. In this way, regenerative agriculture has a critical role to play in addressing climate change.
Products with the Land to Market seal are sourced from farms and ranches showing positive environmental outcomes through EOV. With the Land to Market seal, consumers can have confidence that the materials in the products they purchase have been scientifically proven to heal the earth.
About Range Revolution
Luxury leathers that are a climate solution. Range Revolution was founded by regenerative farmer/rancher and designer from Oregon, Cate Havstad-Casad. Range Revolution builds 100% of its timeless handbags and luggage designs from traceable, verifiably regenerative USA hides that are vegetable tanned in the USA. RR gives customers the opportunity to participate in land regeneration through the purchase of our traceable & regeneratively sourced products, and provides retailers and brand collaborators a turn-key solution to introduce regeneratively sourced leather goods in their collections.
About Land to Market
A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. A program of the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. To see the full list of Land to Market members, visit http://landtomarket.com.
MEDIA CONTACTS
Cate Havstad-Casad, Founder & CEO info@rangerevolution.com +1 (707) 303-5800
Lisa Mabe, Land to Market +1 202-344-9663 Lisa.Mabe {at} landtomarket.com
PHOTOGRAPHY please contact info@rangerevolution.com.
Also see graphics for Land to Market’s verification seal for products here and media kit here.
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