FOR IMMEDIATE RELEASE

Noble Premium Bison joins Land to Market, the world’s first verified sourcing solution for regenerative agriculture

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As part of an ongoing commitment to address climate change and heal the planet, Noble Premium Bison is aligning with a recognized leader in land health.

[Calgary, Alberta, Canada] May 10, 2023 – Noble Premium Bison today announced its membership in Land to Market, the world’s first verified sourcing solution for regenerative agriculture. This partnership begins Noble’s journey towards supplying Land to Market-verified regenerative bison meat to customers and consumers. Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem -- soil, water, air and animals.  

“We’ve been practicing regenerative agriculture on our ranches in Canada since we started raising bison,” said Doug Griller, Producer and Partner of Noble Premium Bison. “We know that improving land health doesn’t happen overnight—it takes years of dedication and commitment to really make a difference. We’re excited to work with Land to Market and use the scientific protocol, Ecological Outcome VerificationTM  (EOV) to help us go beyond our own learnings. Our goal is to create a healthier environment by targeting the grazing lands using science-based management knowledge, and to share those measurable outcomes with our producer partners,” continued Griller.

“We’re pleased to partner with Noble Premium Bison whose ranchers are impacting over 9,000 acres of Canadian grassland with holistically managed bison,” said David Rizzo, Co-CEO of Land to Market. “We look forward to helping them continuously improve along their regenerative journey,” continued Rizzo.

Land to Market works directly with farmers, ranchers and other raw material producers using EOV, a scientific protocol that measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOV was developed by the nonprofit Savory Institute, together with Michigan State University, Texas A&M, Ovis 21, The Nature Conservancy and others.

As farmers and ranchers implement practices that regenerate their land, EOV measures the environmental impact and provides feedback for continuous improvement. As more land is regenerated, more vegetation is grown and more CO2 is removed from the atmosphere — helping to reduce temperature shifts caused by rising carbon in the atmosphere. In this way, regenerative agriculture has a critical role to play in addressing climate change.

Products with the Land to Market seal are sourced from farms and ranches showing positive environmental outcomes through EOV. With the Land to Market seal, consumers can have confidence that the materials in the products they purchase have been scientifically proven to heal the earth. “Supplying our retailers and customers with Verified Land to Market bison products is a goal we look forward to achieving,” said Kelly Long, CEO and Partner of Noble Premium Bison. “As the first bison producer in Canada to join Land to Market, we're excited to showcase the positive impact of our regenerative agriculture practices, and offer our customers high-quality, sustainable bison products,” continued Long.

About Noble Premium Bison
Through its Canadian and European offices, Noble has been distributing premium quality bison meat to discerning clients in Canada, the European market and Switzerland since 2016. Noble Premium Bison is also available to consumers at major retailers across Canada. Noble uses regenerative ranching practices to raise bison without growth hormones or antibiotics, on over 9,000 acres of native and reclaimed Canadian grassland. The result—a nutritious, consistent and sustainable source of quality protein. Visit our multilingual website at https://noblepremiumbison.com.

About Land to Market
A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. A program of the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. To see the full list of Land to Market members, visit http://landtomarket.com.

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Media Contacts:

Kelly Long kelly@noblepremiumbison.ca +1 809-509-1436

Lisa Mabe +1 202-344-9663 Lisa {at} landtomarket.com

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