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Covering Ground Conference 2024

ASHEVILLE, NORTH CAROLINA

Thursday, September 26

REGISTRATION CLOSED

About the Event

Join our network of Land to Market members and supporters as we celebrate the continued momentum of regenerative agriculture, which is transforming grasslands across the globe. Engage with inspiring speakers, connect with pioneering brands reshaping the landscapes of food and fashion, and experience firsthand the innovations driving the growth of the regenerative movement. This full-day event features a private tour of Hickory Nut Gap Farm, insightful presentations, a regeneratively-sourced lunch, an Ecological Outcome Verification (EOV) demonstration, in-person networking, and concludes with a happy hour, barn dance, country music, and a regeneratively-sourced dinner.

MEET THE FARMERS
FARM TOUR
FARMER PANEL
BRAND PANEL
EOV DEMO
LUNCH FEATURING FOOD FROM HICKORY NUT GAP FARM
HAPPY HOUR
NETWORKING
DINNER UNDER THE LIGHTS OF THE BARN
BARN DANCING & LIBATIONS
HICKORY NUT GAP FARM MARKET
MEET THE LAND TO MARKET TEAM
REGISTRATION CLOSED

Speakers
- Voices from the Land and Market

Jenny Burns

Sr Director, Innovation & Brand Equity, Applegate

Kingston, NY USA

Jamie Ager

ceo, hickory nut gap farm

Asheville, NC USA

Pat Maher

CEO, ATKINS RANCH

Hawkes Bay, New Zealand

Mike Hondorp

VP MARKETING, FORCE OF NATURE

Austin, TX USA

Virginia Hamilton

FARM DIRECTOR

Asheville, NC USA

Jennie Shen

Director of brand marketing, Serenity Kids

Austin, TX USA

Carrie Richards

Director of Marketing & Compliance, Richards Regenerative

Oregon House, CA USA

Laurie Aker

Director of Marketing, Earth fare

Asheville, NC USA

Jaden McTaggart

Sr. center store category manager, earth fare

Asheville, NC USA

Laura Zaspel

director, farm hero

Denver, CO USA

Blake & Stephanie Alexandre

Alexandre Family Farm

Crescent City, CA USA
REGISTRATION CLOSED

Location

Hickory Nut Gap Farm
Asheville, North Carolina, USA

An all outdoor event on verified regenerative farm of Hickory Nut Gap Farm Asheville, North Carolina, USA

Nearest Airports

Asheville, NC (AVL)Charlotte, NC (CLT)

Schedule

Thursday, September 26

Afternoon Venue:
The Collider (downtown Asheville)
1 Haywood Street, Suite 401, Asheville, NC 28801
12:00 noon
Registration & Coffee
12:30 PM - 1:30 PM
Lunch & Networking at The Collider
Enjoy a regeneratively-sourced lunch and network with fellow attendees
Welcome message from Megan Meiklejohn of Land to Market and Daniela Ibarra-Howell of Savory Institute
1:30 PM - 2:30 PM
EOV Presentation & overview of Hickory Nut Gap Farm
2:30 PM - 3:30 PM
Interactive Discussion: Voices from the Land (Farmers/Ranchers)
3:30 PM - 4:30 PM
Interactive Discussion: Voices from the Market (Brands)
4:30 PM - 5:00 PM
Viewing of Farm Hero Docu-Series Featuring Parker Pastures
Live Q&A with filmmaker Laura Zaspel
5:00 PM - Onwards
Closing, Happy Hour & Dinner