2024 Covering Ground Conference

About the Event

Join our network of Land to Market members and supporters as we celebrate the continued momentum of regenerative agriculture, which is transforming grasslands across the globe. Engage with inspiring speakers, connect with pioneering brands reshaping the landscapes of food and fashion, and experience firsthand the innovations driving the growth of the regenerative movement. This full-day event features a private tour of Hickory Nut Gap Farm, insightful presentations, a regeneratively-sourced lunch, an Ecological Outcome Verification (EOV) demonstration, in-person networking, and concludes with a happy hour, barn dance, country music, and a regeneratively-sourced dinner.

MEET THE FARMERS

FARM TOUR

FARMER PANEL

BRAND PANEL

EOV DEMO

LUNCH FEATURING FOOD FROM HICKORY NUT GAP FARM

HAPPY HOUR

NETWORKING

DINNER UNDER THE LIGHTS OF THE BARN

BARN DANCING & LIBATIONS

HICKORY NUT GAP FARM MARKET

MEET THE LAND TO MARKET TEAM

REGISTRATION CLOSED

Speakers
- Voices from the Land and Market

Jenny Burns

Sr Director, Innovation & Brand Equity, Applegate

Kingston, NY USA

Jamie Ager

ceo, hickory nut gap farm

Asheville, NC USA

Pat Maher

CEO, ATKINS RANCH

Hawkes Bay, New Zealand

Mike Hondorp

VP MARKETING, FORCE OF NATURE

Austin, TX USA

Virginia Hamilton

FARM DIRECTOR

Asheville, NC USA

Jennie Shen

Director of brand marketing, Serenity Kids

Austin, TX USA

Carrie Richards

Director of Marketing & Compliance, Richards Regenerative

Oregon House, CA USA

Laurie Aker

Director of Marketing, Earth fare

Asheville, NC USA

Jaden McTaggart

Sr. center store category manager, earth fare

Asheville, NC USA

Laura Zaspel

director, farm hero

Denver, CO USA

Blake & Stephanie Alexandre

Alexandre Family Farm

Crescent City, CA USA

REGISTRATION CLOSED

Location

Hickory Nut Gap Farm
Asheville, North Carolina, USA

An all outdoor event on verified regenerative farm of Hickory Nut Gap Farm Asheville, North Carolina, USA

Nearest Airports

Asheville, NC (AVL)Charlotte, NC (CLT)

Brought to you by

Interested in becoming a Sponsor?

Increased visibility and thought-leadership among a unique investor and activator community
Opportunity to showcase your expertise and services
Media coverage before, during and after event
Branding throughout the event

BECOME A SPONSOR

Would your company or foundation like to support our global community? Companies seeking to enhance their visibility and impact within the realm of improving land health and supporting farmers working in regenerative agriculture should strongly consider sponsoring Land to Market's Covering Ground Conference. This premier event offers an unparalleled opportunity to connect with a diverse and influential audience composed of leading brands, farmers, processors, and tastemakers in the field of regenerative agriculture, drawn from across the globe.

Schedule

Thursday, September 26

Afternoon Venue:

The Collider (downtown Asheville)
‍1 Haywood Street, Suite 401, Asheville, NC 28801

12:00 noon

Registration & Coffee

12:30 PM - 1:30 PM

Lunch & Networking at The Collider
Enjoy a regeneratively-sourced lunch and network with fellow attendees
Welcome message from Megan Meiklejohn of Land to Market and Daniela Ibarra-Howell of Savory Institute

1:30 PM - 2:30 PM

EOV Presentation & overview of Hickory Nut Gap Farm

2:30 PM - 3:30 PM

Interactive Discussion: Voices from the Land (Farmers/Ranchers)

3:30 PM - 4:30 PM

Interactive Discussion: Voices from the Market (Brands)

4:30 PM - 5:00 PM

Viewing of Farm Hero Docu-Series Featuring Parker Pastures
Live Q&A with filmmaker Laura Zaspel

5:00 PM - Onwards

Closing, Happy Hour & Dinner

Covering Ground Conference 2024

ASHEVILLE, NORTH CAROLINA

Thursday, September 26

About the Event

Speakers
- Voices from the Land and Market

Jenny Burns

Sr Director, Innovation & Brand Equity, Applegate